Paramount, Nielsen Without TV Ratings Contract in Dispute
WEB2 days ago — Skydance Media has articulated a plan under which it would reduce costs by another $1.5 billion. Executives at Paramount look at the hundreds of millions the company spends on Nielsen measurement ...
Paramount Global Is Going Without Nielsen Ratings (For Now)
WEB1 day ago — Citing the cost, Paramount Global and Nielsen have failed to reach a renewal agreement. For now, Paramount will be using the audience data of Nielsen rival VideoAmp. ... (including CBS News anchor ...
Paramount And Nielsen Hit Contract Impasse As VP Debate
WEB3 days ago — Paramount Global and Nielsen have hit a contract impasse as CBS News gets set to host the vice presidential debate Tuesday night.. As of 12:01 a.m. ET on Tuesday, no contract was in place between ...
Paramount's TV Ratings Partnership With Nielsen Expires Over
WEBThe TV ratings contract between Paramount and Nielsen expired on Monday without a new deal in place, just hours ahead of the 2024 Vice Presidential Debate moderated by CBS. Paramount didn't ...
Paramount Global (NASDAQ:PARA) Officially Departs Nielsen …
WEBStory by Steve Anderson. • 12h. It’s official. Entertainment giant Paramount Global (PARA) has parted ways with the Nielsen ratings system over contract terms. Paramount blamed Nielsen for the ...
Paramount may drop Nielsen—what it means for advertisers
WEB3 days ago — Paramount’s threat to drop Nielsen ratings on Oct. 1, as part of a contract standoff with the measurement giant, raises questions about whether the ad industry is ready to trade on a new ...
Paramount, Nielsen fail to reach new ratings contract - Axios
WEB2 days ago — Nielsen and Paramount, which owns CBS, failed to renew their contract ahead of tonight's vice presidential debate.. The big picture: Nielsen is still considered the gold standard for measuring ratings, especially for live events.. State of play: Variety reported last week that Paramount was close to dropping Nielsen over costs. Paramount is trying to slash spending as it awaits regulatory ...
Paramount Considers Dropping Nielsen TV Ratings Partnership
WEBSep 26, 2024 — The negotiations with Nielsen coincide with belt-tightening at Paramount, as the media giant has said it will cut 15% of its U.S. workforce in order to help generate $500 million in annual run ...
How Paramount’s Nieslen Dispute Could Impact CBS News’ Vice ...
WEBParamount is in a contract dispute with Nielsen Courtesy CBS News By Mark Mwachiro Tuesday night’s vice presidential debate between Gov. Tim Walz and Sen. J.D. Vance is sure to bring in a lot of ...
Paramount Close to Dropping Nielsen TV Ratings in Contract
WEBSep 26, 2024 — Skydance Media has articulated a plan under which it would reduce costs by another $1.5 billion. Nielsen and parts of Paramount have come to loggerheads in the past. In late 2018, CBS dropped ...