Paramount, Nielsen Without TV Ratings Contract in Dispute
WEB2 days ago · Paramount intends to rely on VideoAmp, one of a growing number of rivals to Nielsen, to help advertisers track the number of people who watch programming on Paramount’s portfolio of media assets.
Paramount Considers Dropping Nielsen TV Ratings Partnership
WEBSep 26, 2024 · The negotiations with Nielsen coincide with belt-tightening at Paramount, as the media giant has said it will cut 15% of its U.S. workforce in order to help generate $500 million in annual run ...
Paramount Close to Dropping Nielsen TV Ratings in Contract
WEBSep 26, 2024 · And Paramount will no doubt want Nielsen's totals on such coming broadcasts as its Sunday football games on CBS and a vice-presidential debate that will be moderated by CBS News on October 1 - the ...
Paramount Global Is Going Without Nielsen Ratings (For Now)
WEB1 day ago · Citing the cost, Paramount Global and Nielsen have failed to reach a renewal agreement. For now, Paramount will be using the audience data of Nielsen rival VideoAmp. ... (including CBS News anchor ...
Paramount And Nielsen Hit Contract Impasse As CBS News Gets …
WEB2 days ago · Paramount Global and Nielsen have hit a contract impasse as CBS News gets set to host the vice presidential debate Tuesday night. As of 12:01 a.m. ET on Tuesday, no contract was in place between ...
Paramount’s TV Ratings Partnership With Nielsen Expires Over …
WEB2 days ago · The split comes just hours before the 2024 Vice Presidential debate on CBS The post Paramount’s TV Ratings Partnership With Nielsen Expires Over Costs Dispute appeared first on TheWrap.
Paramount may drop Nielsen—what it means for advertisers
WEB3 days ago · Paramount’s threat to drop Nielsen ratings on Oct. 1, as part of a contract standoff with the measurement giant, raises questions about whether the ad industry is ready to trade on a new currency.
How Paramount’s Nieslen Dispute Could Impact CBS News’ Vice ...
WEBParamount is in a contract dispute with Nielsen Courtesy CBS News By Mark Mwachiro Tuesday night’s vice presidential debate between Gov. Tim Walz and Sen. J.D. Vance is sure to bring in a lot of ...
Paramount, Nielsen fail to reach new ratings contract - Axios
WEB2 days ago · Nielsen and Paramount, which owns CBS, failed to renew their contract ahead of tonight's vice presidential debate.. The big picture: Nielsen is still considered the gold standard for measuring ratings, especially for live events.. State of play: Variety reported last week that Paramount was close to dropping Nielsen over costs. Paramount is trying to slash spending as it awaits regulatory ...
Paramount Global (NASDAQ:PARA) Officially Departs Nielsen …
WEBIt’s official. Entertainment giant Paramount Global (PARA) has parted ways with the Nielsen ratings system over contract terms. Paramount blamed Nielsen for the split, noting that the ratings ...
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