The Corporate site for Scotland's National Tourism Organisation ...
WEBWelcome to VisitScotland's corporate website. VisitScotland is the national tourism organisation for Scotland. We support the responsible growth of the tourism and events sector so that the whole country benefits. Our corporate website brings you the latest industry news and advice, research and opportunities available to help our sector thrive.
About VisitScotland & Our Role in Scottish Tourism
WEBInformation about VisitScotland. Our aim is to benefit Scotland by growing the value of tourism and events. We want to drive the visitor economy and create better places for people to live, work and visit. We do so through our marketing, industry development, and events work. In this section of the website, you’ll find details about who we ...
Scottish Tourism Statistics & Research | VisitScotland.org
WEBThis allows Scottish tourism to meet the challenges of today’s marketplace. You can benefit from this research as it informs you of: developing trends in the tourism sector. current industry performance. visitors’ attitudes and experience of Scotland. characteristics of domestic and international visitors. View some of our key research studies.
How Visitors Travel To And Around Scotland I VisitScotland.org
WEBPre-nesters were more likely to travel by public transport driven by environmental concerns, cost, and not having access to a car. In 2023, the majority of visitors who were using a car were using a petrol or diesel vehicle (84%). Although 12% were using hybrid vehicles, only 2% were driving pure electric vehicles for travelling around Scotland.
News - Latest Updates for Scottish Tourism | VisitScotland.org
WEBSubscribe to the EventScotland newsletter and get the latest Scottish event news, articles and insights, sent straight to your inbox once a week. Sign up to the Tourism Insider newsletter Sign up to the EventScotland newsletter. Browse the latest tourism industry news, and visit our Media Centre for VisitScotland's latest press releases.
Visitor Information - iCentres | VisitScotland.org
WEBInformation strategy. In March 2024, we announced that we will close our network of iCentres over the next two years as part of a strategy designed to grow the visitor economy by influencing visitors in the planning stage of their trip, before they leave home. Most visitors now use online resources and travel specialists to plan and book all ...
What We Do - About Us | VisitScotland.org
WEBIt covers the work we will carry out to enable Scotland to be a leader in 21st century tourism with a thriving, responsible visitor economy. Our strategic framework. Find out information on what VisitScotland does, who we work with & how we work together, marketing activities, advice, events, partnership initiatives & more.
Scotland is Calling - News | VisitScotland.org
WEBMar 9, 2022 · Since its launch in 2021, the Scotland is Calling video has been viewed by over 40 million potential visitors. In addition, traffic to VisitScotland.com has increased by up to 70% from priority markets, and SEO searches for Scotland has risen by 16%. The Scottish Government is well aware of how heavily the tourism sector has been hit since the ...
Accommodation types visitors use in Scotland - visitscotland.org
WEB5 days ago · Serviced accommodation. 57% of visitors stayed in at least one type of serviced accommodation during their visit (net figure). This category includes hotel, motel or inn, guesthouse or B&B, restaurant with rooms and serviced apartment. Serviced accommodation was particularly popular with longhaul and European visitors.
Scotland's Regions - Tourism Research & Statistics
WEBOur regional team. Find out more about our regional team who work in collaboration with local authorities, destination organisations and other key stakeholders. Discover research and insights on tourism within each of Scotland's regions, including visitor numbers, top types of accommodation and popular things to do.