Apple is using the Adam Scott thriller to try and drive new subscribers to its streaming service, following a number of moves to get its programming in front of those who may mot have sampled it.

In a novel promotion, Season 1 of breakout Apple TV+ series Severance will stream free on the Roku Channel during the runup to the second-season premiere. Viewers can access the first season of the show,

This image released by Universal Pictures shows Cynthia Erivo, left, and Ariana Grande in a scene from the film "Wicked." The movie was released in theaters on Nov. 22, 2024, and became available to stream on Apple TV+ on Dec. 31. AP The blockbuster film “Wicked” debuted in theaters on Nov. 22, 2024.

Apple TV+ really hopes you'll get hooked on the dystopian hit—which, to be fair, you probably will—and become a subscriber for Severance season two.

Severance Season 1 is now streaming for free on Roku ahead of the Season 2 premiere. Created by Dan Erickson, Severance premiered in February 2022. The Apple TV+ series stars Adam Scott, Zach Cherry,

Apple is bringing “Severance” to the free streaming platform, Roku, “in an apparent bet that the influx of viewers will help drive new subscribers to its Apple TV+ streaming service,” according to “The Hollywood Reporter.