Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, ...

Google is abandoning its plans to drop third-party cookies from Chrome. Back in January 2020, Google made a big announcement ...

Google’s plan to phase out third-party cookies in Chrome is officially over. In an update on Tuesday, Google Privacy Sandbox ...

Since 2019, ad tech has invested a huge amount of time and money in confronting what to do about the impending demise of ...

Google will not be rolling out a standalone prompt for third-party cookies and will maintain its current approach to offering ...

Alphabet's Google said on Tuesday it will not be rolling out a new standalone prompt for third-party cookies and will retain ...

Google has officially backtracked on its long-standing pledge to eliminate third-party cookies from Chrome, further delaying ...

You know that choice mechanism that Google said it was planning to release for third-party cookies in Chrome? Well, it’s not ...

Since the start of the Privacy Sandbox project, Google has been strongly pushing to eliminate third party cookies entirely ...

Google’s SSP and ad server businesses have been ruled monopolies. And Google Chrome isn’t going to change its third-party ...

Google this week dropped some features from its Privacy Sandbox initiative, which was initiated in 2019 and aims to reduce ...

Beginning in 2019, Google embarked on an effort under the Privacy Sandbox banner aimed at developing a new way to target ads ...