Some internet users have also accused AE of ripping off a 1980s Calvin Klein ad campaign starring supermodel Brooke Shields, SJ Denim reported. The ad showed a 14-year-old Shields rolling on the floor and trying to put on her jeans while discussing how “the secret of life lies behind the genetic code.”

Sydney Sweeney has fronted a new American Eagle ad campaign, featuring tight jeans, retro visuals and one very questionable pun that seems to have sparked a culture war.