Jimmy Fallon has appeared in a YouTube Short confirming he'll be hosting the Pixel 10 launch where Google will announce "secret" products.

Instead, it went for buzz with paid celeb appearances, including event host Jimmy Fallon and others like Stephen Curry, podcaster Alex Cooper, the Jonas Brothers, and more. The result was a watered-down, cringey, and at times almost QVC-like sales event, which Reddit users immediately dubbed “unwatchable.”

Expect to see new Pixel 10 phones, Pixel Watch 4 and a host of celebrities like Steph Curry and the Jonas Brothers.

Follow along with the Gizmodo crew as we cover all the Pixel 10, Pixel 10 Pro Fold, Pixel Watch 4, and Pixel Buds announcements.

The event will be hosted in New York by Jimmy Fallon and feature guests including McLaren F1 driver Lando Norris (Google Chrome sponsors the team) and the Jonas Brothers. Google will also be providing streams in German, Spanish, and you can also get American Sign Language (ASL).

Google has officially announced the Pixel 10, Pixel 10 Pro and Pro XL, and a truly dustproof foldable, the Pixel 10 Pro Fold phone. Unsurprisingly, the announcement was all about AI features, including the ability to turn your photos into videos,

Glimpses of the Google Pixel 10 series of mobile phones launched at the Made by Google event in Brooklyn, New York, August 20, 2025.

It took me two goes to make it through Google’s Pixel 10 announcement livestream the first time around. Not because I was suddenly interrupted, but because I had to give myself a moment to unclench. My body had tensed up from the amount of on-screen cringe so completely,

Google's Pixel event featured a parade of celebrities, including Jimmy Fallon as host. The event showcased Google's investment in celebrity appearances to boost product launches. The tech giant also announced the hiring of NBA star Stephen Curry as its new ...