A-list actress Sydney Sweeney appears to be driving hopes among the retail crowd that her fall campaign for the retailer boost its sagging shares.

Amid the resurgence of meme stock trading this week, a new acronym has captured the attention of users on Reddit's infamous WallStreetBets: DORK.

Investors are again turning to meme stocks in the hopes of scoring quick gains. The latest beaten down companies to see a share price revival are Krispy Kreme, GoPro and Beyond Meat.

Huge interest in the Menomonee Falls-based retailer's stock drove so many trades July 22 that trading was briefly suspended. The rally came after online forums talked up shares in the retailer, which has suffered from sales slumps and corporate leadership turnover.

Three of the market’s new meme stocks were making big moves again on Thursday, as the latest bout of retail-investing mania showed no sign of slowing down.

Meme stock mania is spreading to a growing number of speculative stocks, underscoring the appetite among retail traders for riskier bets with the market at all-time highs.