Sydney Sweeney’s new American Eagle ad, featuring the line “great jeans,” sparked debate over beauty standards and a pun critics say nods to eugenics, the discredited theory of selective human breeding.

It all started with a simple question and a daring response. An American Eagle exec just spilled the details on how Sydney Sweeney personally set the audacious tone for their now-famous ‘Great Jeans’ campaign.

Sydney Sweeney’s sexy persona came out in a recent American Eagle campaign touting her “great jeans” — but the ad sparked controversy and backlash amongst social media users. From claims of over-sexualization to accusations of promoting eugenics,