Taylor Swift's upcoming album release and her love of all things orange isn't lost on her fans — or businesses clamoring for a piece of the action.

Taylor Swift's new album announcement has everybody seeing orange. She dropped the news in a swirl of a bright orange hue she calls Portofino Orange Glitter.

The news was preceded, in typical TAS fashion, by a few big hints: First came a post from Taylor Nation, the official Instagram account of Swift’s management team, with a 12-image carousel of the singer in orange ensembles, to the sweet strains of 2020’s “August.” The caption? “Thinking about when she said ‘See you next era…’”