The increasing softness in American advertising spending of the past few months has led the usually bullish Bob Coen, Universal McCann's senior vice president and director of forecasting, to issue a ...
Describing 2004 as "strong" and the outlook for 2005 as "steady," Carat Wednesday issued its final estimates for 2004 U.S. and worldwide ad spending, as well as a revised forecast for 2005. The ...
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