Andrea Clatworthy has a problem. The head of account-based marketing at Fujitsu just can’t find the recruits she needs to support her organisation’s ABM efforts, she told delegates at the B2B ...
The verdict is in: ABM still delivers superior results. (Source: SiriusDecisions 2019 State of Account-Based Marketing Study) As a sales leader, you may be thinking that the ideas behind Account-Based ...
New skills are needed to accompany this change in attitude. But according to B2B Marketing’s survey of 300 B2B ABMers, just 1% of marketers believe their team has all the skills required to carry out ...
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