Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Whether you know it or not, you’re part of someone’s account-based marketing (ABM) strategy.

Last week, the AMB Leadership Alliance hosted ABM Revealed: How to Align, Engage and Measure for B2B Success, a two-and-a-half-hour virtual “master class” designed to provide registrants with ...

ABM has announced the appointment of Carol Clements to its Board of Directors. Ms. Clements, who has over 25 years of experience in technology and digital transformation across various industries, ...

Account-based marketing continues to grow as a B2B strategy, but companies are approaching ABM in very different ways, Forrester Research concludes in a recent report. According to the Forrester 2024 ...

Account based marketing needs a makeover, and 2025 is the perfect year for B2B marketers to make room for the improvements and innovations needed to stand out in a volatile and uncertain market. Even ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. David Kindness is a Certified Public Accountant (CPA) and an expert in the ...