RollWorks, an ABM platform and division of NextRoll, partnered with intent data provider Bombora and gifting platform Sendoso to launch the RollWorks ABM Play Generator, an intuitive free tool that ...
The formula for rolling out and scaling an ABM program is far from an exact science. Companies wrestle with defining their ICP, building out their initial target lists, setting goals and many other ...
"Whether you're just getting started with ABM or looking for some fresh ideas to add to your current ABM programs, there is no one-size-fits all approach to ABM. The new RollWorks ABM Play Generator ...
What's the most important thing you need to have a successful Account-Based Marketing (ABM) strategy? Well, you need to identify the right buyers, of course. As Mrs Beaton used to advise in her ...
Put together an ABM Program from scratch— or dust off those cobwebs from your existing program—with the guidance of ABM expert Stefanie Neer. She'll show you why two months is all you need to put a ...
CEO of Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM. The state of B2B marketing has evolved to embrace sophisticated ...
Today, Demandbase announced the acquisition of Engagio. For those tracking the maturity of the ABM market, this is an acquisition worth watching - here's why. Jon Miller co-founded the marketing ...
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