Tesco overtakes Asda to be named cheapest supermarket for a big shop - Which? said it is ‘worth noting that Tesco’s ...

THE cheapest supermarket for a weekly shop has been revealed as Asda has been knocked off the top spot after 14 months.

The UK’s Advertising Standards Authority has found that Asda’s marketing campaign comparing its prices with those at Morrisons was “misleading”. The advertising watchdog considered a six-point ...

After the debacle with its visual impairment mystery shop Asda was at least cheapest in this week’s price comparison survey, ...

The monthly Which? price comparison results for January 2026 are in.

Asda has pledged to drop the cost of everyday products to below those of its competitors’ loyalty card prices as it attempts to re-position itself following a bleak Christmas. The supermarket said ...

There’s a lot riding on Christmas for Asda this year as it tries to reverse sliding market share after a tough autumn owing to availability issues. Asda’s investment in pricing for the biggest grocery ...

We compare the cost of a basket of basics from the six main supermarkets, with one becoming the second most expensive after hiking the price of a cupboard staple.