In marketing, it's become quite popular to use an adjective as a noun. Take a look at some examples collected by branding expert Nancy Friedman: Find your fabulous (Thai Tourism and others) From our ...

Is it just us or do movie, book and play titles often follow the same exact format? The Constant Gardener. The Great Gatsby. The Big Lebowski. Article, Adjective, Noun. In this Ask Me One More final ...

Before 2006, I never gave much thought to nominalizations — noun forms like “beauty” and “the scheduling” that at heart are really adjectives like “beautiful” or verbs like “to schedule.” I was ...