Add Yahoo as a preferred source to see more of our stories on Google. Japanese artist Ado, who sings the part of Uta in the hit movie “One Piece Film: Red," thought she was being pranked after ...

Add Yahoo as a preferred source to see more of our stories on Google. At a time when social media rewards musicians who share their lives with the public, Japanese artist Ado is proof that mystery can ...

It only takes seconds of an Ado performance to grasp the hold the Japanese singer has over her adoring fans in the crowd. The 22-year-old singer — who actually refers to herself as an “Utaite,” a ...

In Japan, the singer Ado is a star despite the fact that no one knows her face. She is part of the "utaite" culture, where singers, often amateurs, cover songs online while hiding their faces with ...

Maintaining an air of mystery in our all-access digital world is nothing short of an anomaly. But staying anonymous? That’s a miracle. Yet somehow, Ado has done so for the past five years, ever since ...

Since the early 2010s, a wave of performers who veil themselves behind masks, silhouettes, and animated avatars, have established themselves in Japan’s music industry. Known as fukumen shingā, or ...

The latest episode of Billboard's Behind the Setlist podcast features the Japanese utaite singer with a huge following despite remaining anonymous. By Glenn Peoples At a time when social media rewards ...