April Fool’s Day is this week and for the most part, it is a day of harmless jokes and pranks. But it can also be a day to remind ourselves of tricks that are not harmless. One major area this is true ...

As more B2B buyers favor online channels, targeted advertising is gaining traction as an important part of an end-to-end marketing strategy. In 2024, U.S. B2B marketers will spend a third of their ...

Like 'satisfaction guaranteed.' The Federal Trade Commission says companies should only say that if they're willing to provide full refunds to unhappy customers, or they state the limitations. And ...

Why doesn't food look like it does on TV?Well, that's thanks to food photographers and stylists who have tons of tricks to get the perfect shot. Watch the video above: Chief National Consumer ...

Do you want more customers for your IT company? What if I told you that you can have them? All you need to do is raise your prices. Yeah, it goes against conventional wisdom. Most advertising ...