Amazon Advertising is plotting its move to grab upper-funnel ad budgets. The advertising services group earned $17.3 billion in Q4 2024, up 18% year over year. “We remain pleased” with the steady double-digit growth of the ad business, now coming off a ...

June 16 (Reuters) - Amazon.com may face a U.S. Federal Trade Commission lawsuit that could result in civil penalties, following allegations that the e-commerce giant misled advertisers, Bloomberg News reported on Tuesday.

From ordering pizza to buying concert seats, Alexa’s new ad format aims to eliminate clicks and streamline purchasing. As Prime Day kicks off today, Amazon is debuting Alexa+ Agentic Ads on its Echo Show devices.

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of the word “simple” is ubiquitous at the show this year.