Almay is rolling out its biggest color cosmetics initiative in two years, Pure Blends, an eco-friendly collection that at least one buyer said will give competitors “a run for their money.” While ...

This new chapter spotlights Almay's modern packaging, evolved design language and skin‑conscious positioning NEW YORK, April 2, 2026 /PRNewswire/ -- Today, Almay announces a transformative new chapter ...

Revlon, Inc. has announced that its Almay brand has signed one of Hollywood's hottest stars, Kate Hudson, as its newest Global Brand Ambassador. In her role as Global Brand Ambassador for Almay, Kate ...

Supermodel Elaine Irwin, who was the face of Almay — appearing in ads and in the makeup section in your local drugstore or Target — for seven gorgeous years, has rejoined the brand as the new face for ...

Revlon’s Almay has re-signed Elaine Irwin, who will be the face of the brand’s Almay Age Essentials makeup line. The Almay Age Essentials collection will feature three new products — Makeup, a ...

It’s a Fenty Beauty kind of world, and it seems many other cosmetics brands, even long-standing names like Revlon and Maybelline have found themselves at the mercy of the Rihanna-created brand. Fenty ...

We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. If you’ve had your eye on Almay’s Instagram page over the past few months, the ...

Lucy Hale has a brand new beauty gig! On Tuesday, May 12, Almay announced that the Pretty Little Liars alum is the newest spokesperson for the company. “So thrilled to share with you guys that I’ve ...

Almay cosmetics has a new caretaker for its creative and media planning work: Arnell Group. The New York-based agency, part of Omnicom Group, will also play a role as a partner in promotional and ...

Carrie Underwood may be as American as apple pie — but the Almay beauty products she’s hawking are not, according to a watchdog group. The nonprofit organization, Truth in Advertising, filed ...