The question, once a whisper, has grown into a buzz: Will Amazon, in its pursuit of advertising dollars and dominance, soon embed ads within its Alexa voice assistant? The company’s recent moves ...

Macy is a writer on the AI Team. She covers how AI is changing daily life and how to make the most of it. This includes writing about consumer AI products and their real-world impact, from ...

People attend an event where Amazon on Wednesday, Feb. 26, 2025 unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone ...

Amazon doesn’t just want Alexa to know you. It wants her to remember things about you, like a close friend or family member would. That’s the driving philosophy behind the vision for Alexa’s future, ...

As Amazon prepares to roll out Alexa+, brands face an urgent need to adapt their digital strategy for voice-powered shopping. Recent patent findings suggest the integration of Alexa with Amazon's ...