Why buy when you can build something better? This DIY fishing lure is not only easy to make—it swims just like a real fish.

Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure. You have an unlimited supply, but it’s all the same bait. What would it be?

One of the most interesting new fishing lures to hit the market this fall comes from Lunkerhunt, which has produced a number of unique baits over the past few years. The company’s newest hollow-bodied ...

My girlfriend -- who hadn't fished seriously until she met me -- recently asked me, "How do you know which lure to choose when you're fishing?" It was a good question. I've been fishing so long, I ...

I think it’s fair to say that the average angler gravitates toward the latest and greatest developments in tackle. Don’t get me wrong, I do too. I’m always eager to try a new lure on my home waters, ...

The lure with a funny name is serious business when it comes to catching fish in cold water. Jerk baits find favor among anglers when water temperatures dip below 50 degrees. These long, minnow-shaped ...

The fishing world is one of trends. At any given time, tackle manufacturers are toiling away to bring new, exciting, and often expensive lures to market. Thanks to the power of social media, our feeds ...

Those might be the most common four words in the fishing lexicon, and with good reason. On rare days, it feels like the fish hit just about anything you put in the water. But the rest of the time, ...