One of the new features of iOS 15 is the ability to discover in-app events through the App Store, which now highlights special events such as a game challenge or new movie available within iPhone and ...

Developers can now access a slew of new App Store metrics to keep closer tabs on app performance, gauge customer interest and more. Announced in an update to Apple's developer website, the new ...

Apple today announced a minor update to App Store Connect, which now features new transaction metrics in App Analytics — a platform that lets developers measure the sales performance of their apps ...

An early look at an ongoing analysis of Apple's App Tracking Transparency suggests that the vast majority of iPhone users are leaving app tracking disabled since the feature went live on April 26 with ...

The final version of iOS 15.0 was released on September 20. While there are no major changes in the OS itself, Apple touts this new wave of updates will present faster, more stable and convenient ...

Last year, Apple enacted App Tracking Transparency, a mandatory policy that forbids app makers from tracking user activity across other apps without first receiving ...

Google today launched Google Tag Manager for Mobile Apps. The new software means developers can publish their app a single time; from then on, they can change configurations, add analytics, ...

Apple is allegedly able to identify a user in analytics it collects, according to security researchers, via a unique identifier that can be associated with a user's iCloud account. As a ...