Zoho CEO posted on 'X' saying that Arattai traffic has increased 100X in 3 days, therefore, it is working hard to add ...

Zoho has been quietly building consumer tech products for four years now. A couple of them didn’t stir much interest. But ...

Union Education Minister Dharmendra Pradhan endorses Arattai, a Chennai-based messaging app, as a secure Indian alternative to WhatsApp. The app highlights local innovation but needs to improve ...

Arattai, which means “casual chat” in Tamil, was first launched in 2021. The app offers text and voice messaging, audio and video calls, file sharing, stories, group chats, and even broadcast channels ...

Earlier this year, Zoho's Sridhar Vembu urged Tamils to learn Hindi for business, sparking outrage in the south. Months later ...