AT&T said Monday it will acquire AppNexus for its advertising and analytics unit, which is headed up by former GroupM chief (and ex-AppNexus board member) Brian Lesser. The acquisition is expected to ...
AppNexus has banned right-wing publisher Breitbart from selling on its exchange for violating its policy on hate speech – an order endorsed by CEO Brian O’Kelley, and depending on who you ask, also ...
AT&T has fully acquired digital platform AppNexus for a reported $1.6 billion from its stakeholders, which include WPP, investment firm TCV and News Corp. WPP bought a "significant stake" in AppNexus ...
It has been one year since AT&T completed the acquisition of AppNexus, and it’s safe to say a lot has changed. There's been new products launched and partnerships struck. At the same time, the ...
The deal has AT&T, led by CEO Randall Stephenson, aiming to do for premium video advertising what Facebook and Google have done for digital advertising. By Etan Vlessing Canada Bureau Chief Terms of ...
People keep talking about an IPO for AppNexus, the New York ad tech company valued at $2 billion. But it keeps not happening. An insider tells us that lousy IPOs — such as Snapchat — poisoned the ...
There’s a lot to chew on in the leaked audio of WarnerMedia CEO John Stankey’s first meeting with HBO staffers a couple of weeks ago. Beyond the “new sheriff’s in town” tone and worries that the ...
Editor's Note: The article has been updated to reflect that the AppNexus spend protection program remains in beta; the initial version of this article incorrectly stated that it had exited beta. The ...
L’Oréal’s former assistant vice president, Antoinette Hamilton, has been tapped for an entirely new position at AppNexus that will drive diversity, inclusion, and equality at the leading advertising ...
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