Savor the rhythmic sounds of wood as it’s scraped and shaved into a work of art. Apple hops on the ASMR trend with its latest series of shot on iPhone ads, created to help you relax no matter where ...

Apple wants iPhone users to know that creativity knows no bounds when it comes to the types of videos you can make with your device. Apple put ASMR videos on YouTube and they're the latest feature in ...

Apple loves to show off just what its iPhone cameras are capable of, but its new Apple ASMR videos are likely to be its most divisive so far. The four new videos were each shot and recorded on iPhone ...

Once again, Apple has made shivers run down my spine—but not in a good way. Today, as part of its “Shot on iPhone” campaign, Apple released a series of four ASMR videos to its YouTube channel. There’s ...

Apple wants to show that it's hip to what the kids are watching, and that apparently includes latching on to one of YouTube's biggest trends: ASMR videos. The company has posted a series of ...

Apple is capitalizing on the ASMR video trend—that's "autonomous sensory meridian response"—with new ads meant to trigger that back-of-your-scalp tingly feeling. One of the videos in the "Shot on ...