Apple took the wraps off its latest hardware lineup today, closing the book on months of leaks, dummy units, and supply chain chatter with an event at the Steve Jobs Theater at Apple Park. The keynote ...

Alongside the Series 12, Apple also revealed the fourth generation of its Ultra watch. The Ultra 4 supposedly includes the ...

Apple’s much-anticipated September 9th event, titled “Surprise and Shine,” is generating widespread excitement as rumors and leaks hint at new announcements. From foldable devices to advancements in ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Apple is poised to unveil the iPhone 18 Pro at its annual September special event, a ...

Apple’s highly anticipated September event is set to take place on September 9, 2026. This annual event has become a cornerstone of the tech calendar, offering a glimpse into the company’s latest ...

Subscribe to the MacRumors YouTube channel for more videos. Our full event coverage is below with more information on all of today's announcements. Apple Raises Prices of iPhone 16, iPhone 17, iPhone ...

The techies who have been waiting for Apple to announce its September event are no longer waiting. Apple has officially sent out media invites confirming that its next big keynote will take place on ...

Apple will stream the "Surprise and Shine" event on YouTube, on the Apple Events website, and in the Apple TV app wherever it is available. YouTube users can click on the video placeholder and choose ...

Apple’s September 2026 event could bring the iPhone 18 Pro, Apple’s first foldable iPhone and new Apple Watches. Here’s what the most credible rumors suggest. Apple is expected to unveil the iPhone 18 ...

Apple’s September 9 event carries the tagline “Surprise and shine,” and the invitation gives us a few visual clues about what Apple may announce. The artwork shows a bright Apple logo against a pale ...