What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

In the 1950s, Solomon Asch, an enterprising psychologist at Swarthmore College, engaged in some remarkable studies of conformity. Asch wanted to find out whether group pressures would lead people to ...

You may remember the experiment from Psych 101: the one in which people are compelled to doubt their own good judgment and give wrong answers to simple questions, just to go along with the rest of the ...

At some point, everyone has done something weird to fit in. Maybe you have lied about your favorite guilty pleasure song to avoid public shame. Maybe you owned seven pairs of bell bottoms in the ’70s ...

Apple WWDC underwhelms fans in a crucial upgrade originally appeared on TheStreet. Do you know about Asch conformity experiments? Solomon Asch performed them in the 1950s. He invited individuals into ...

Barring a miraculous comeback by Sen. John Edwards, Sen. John Kerry will win the Democratic presidential nomination—despite the fact that most Democratic voters know little about him and don’t like ...

At some point, everyone has done something weird to fit in. Maybe you have lied about what your favorite guilty pleasure song is to avoid public shame. Maybe you owned seven pairs of bell bottoms in ...

Do you know about Asch conformity experiments? Solomon Asch performed them in the 1950s. He invited individuals into the lab and asked them to judge the length of a line. He also placed 6 actors in ...