The update gives advertisers new ways to reach professional audiences across streaming inventory using LinkedIn data.

Marketing and innovation have always gone hand in hand. But with cookie deprecation finally kicking in, Apple iOS restrictions, privacy taking center stage, and evolving consumer expectations ...

Microsoft launches AI-powered Predictive Targeting for advertising. The tool improves conversion rates and streamlines the targeting process. Offers flexibility with existing strategies, but has ...

Learn how to identify your target audience with market research, customer personas, competitor analysis and AI-powered ...

Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used to find the “right place.” Yet, earlier this year, this fundamental feature ...

The creators who are landing brand deals are exclusively the ones with the largest follower counts. They’re the clearest, ...

Just because the industry is dealing with signal loss doesn’t mean media planners aren’t still being deluged by billions of data points across the web. To help manpower-strapped agencies free up time ...

The Microsoft Audience Network has moved predictive targeting to general availability. Following a successful pilot, all advertisers will now be able to use the feature in their campaigns. Why we care ...

Looking to improve your PPC lead generation efforts? Consider laser-focusing on the customers ready to buy from you right now – your competitor’s unhappiest clients. This article reveals actionable ...

Public Relations (PR) involves effectively communicating your business’s message to an intended audience. In order to achieve this, it is crucial to have a focused approach and to define your target ...

Starting Feb. 29, marketers will no longer be able to use LinkedIn’s “Lookalike Audiences” as an ad-targeting option. While the business-to-business social-media platform changes how marketers are ...