In B2B organizations, clients increasingly expect a seamless, personalized and efficient experience. An elevated customer experience (CX) is no longer just a “nice-to-have” — it’s essential for ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a world where customers expect instant approvals, funding and deliveries, customer ...

Valentina Bagniya, CMO of SOFTSWISS, reflects on how B2B marketing in iGaming has changed in the last five years.

Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

The experience that any customer, prospect, influencer or opinion-former gains when coming into contact with your brand has a profound and lasting effect on their perception of what you offer. And it ...

Teradata reports business leaders are eager for AI in customer experience, but face data, governance, and skills challenges ...

LONDON--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) Global Total Experience Score Rankings, 2025, when companies align their brand promise with the experiences they deliver across both ...

There are two buyer realities that make a case for using a value-first approach. First, the Day One List: Bain & Google’s ...

Mastering the sales funnel is integral for any B2B organization. But the B2B buyer landscape is changing, and closing leads is becoming harder, with less than half of forecasted B2B sales being ...

This article presents the concept of performance branding and discusses its importance in the B2B landscape. It traces the history of branding from a marketing tool to a strategic asset that promotes ...

What’s the biggest company in the world? Apple? Amazon? Microsoft? No. It’s Nvidia, which in early August became the world’s first $4 trillion company, overtaking both Apple and Microsoft. Last week’s ...

Movora, a global leader in veterinary medical technology and orthopedic solutions, and Sellars, a manufacturer of absorbent materials, are finalists for Mid-Market B2B Ecommerce Manufacturer of the ...