Mechanical idents or screen clocks were shown at major junctions between programmes and always before the news. The first BBC ident was introduced in 1953 in response to the impending launch of ...

Since launch in 1964, BBC One has had nine major changes to its on-air branding. 1964: The first ident was a continuation of the BBC-tv ident of 1963. It featured the globe on a white background. The ...

The BBC '2' takes on a variety of roles; a pouncing creature, a pin in a bowling alley, a cuckoo clock, a spy, a sneeze, and roaming a corridor. Mid-90s idents condensed into a short film by British ...