Not that long ago, BMW Individual was a little-known client program that offered unique materials and equipment to customer specification. While this may sound like a secret menu with an expanded list ...

While up until now the German manufacturer offered its North American customers a 4 year/50,000 miles free maintenance program, BMW announced today that all of its models, except the Alpina B7, will ...

BMW is extending its long-running BMW M Driving Experience into a broader program called AREA M, a rebrand that comes with a more international focus, a new hub location, and a wider set of events ...