BT's new brand logo has been met with ridicule from the industry after it unveiled a monochrome design that is almost identical to one revealed three years ago. The telecoms and media company has ...

BT has today unveiled the logo for its new £1 billion-plus BT Sport venture ahead of its launch in the summer. The logo, developed by digital media firm Red Bee Media, mixes the imagery from BT ...

BT is returning to the British high street for the first time in 25 years as part of plans to overhaul perceptions of the brand through a focus on new products and improved customer service, as well ...

BT has revealed its new BT Sport logo ahead of the company’s launch of new sports channels in the summer. The logo, which was developed by Red Bee Media, mixes the BT Connected World brand imagery ...

The change reflects the wide range of activities that the international telecommunications provider encompasses. "BT's business and its culture has changed, so it is important that we have a brand ...

We’ll send you a myFT Daily Digest email rounding up the latest US & Canadian companies news every morning. BT is preparing to drop its longstanding “connected world” logo in favour of a more ...

BT Group has rebranded, in a bid to highlight the range of technology services the company offers, aside from telecoms and broadband. Red&White has designed a new visual identity for the global tech ...

BT to replace piper logo BT is spending £5m replacing its piper logo with a multicoloured globe, the logo previously used by BT Openworld, in order to show that it provides more than telephone ...

The Football Association’s (FA) search for a new lead sponsor of England’s national soccer team has led it to the telecoms sector and a union with another famous British institution. England had been ...

BT has come aboard as the lead sponsor of Excel Esports, days after the gaming firm made senior hires and set out bold brand-building plans. BT deepens esports activity with Excel sponsorship After ...

BT Group has rebranded, in a bid to highlight the range of technology services the company offers, aside from telecoms and broadband. Red&White has designed a new visual identity for the global tech ...

Simply sign up to the US & Canadian companies myFT Digest -- delivered directly to your inbox. BT is preparing to drop its longstanding “connected world” logo in favour of a more minimalist corporate ...