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Pinkfong's Baby Shark: How A 90-Second Kids’ Song Built A $400 Million Entertainment Empire
A simple children’s tune has grown into one of the world’s most recognisable digital brands — and a multimillion-dollar company. South Korea’s Pinkfong, the creator behind the viral hit Baby Shark, ...
When Kim Min-seok gave the go-ahead in June 2016 to publish a 90-second clip of a children's song, he had no idea what he was unleashing. It became a global phenomenon, clocking up more than 16 ...
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