Mattel wields the power with a tribute to the 1980s with their new Barbie Masters of the Universe Princess of Power She-Ra doll! Blending the glam of Barbie with the might of Eternia's iconic heroine, ...

Mattel released its new Aaliyah Barbie doll on Thursday in honor of the “Princess of R&B’s” 46th birthday. The doll, which costs $55.99, has already sold out. However, it will be available at Target ...

Mattel shares (NASDAQ:MAT) jumped nearly 20% on Monday, following multiple reports of a possible takeover by toy rival Hasbro (NASDAQ:HAS). The potential merger could be a deal made in doll—and ...

At the toy manufacturer Mattel Inc.,MAT1.34%increase; green up pointing triangle Disney DIS-1.64%decrease; red down pointing triangle ‘s princesses aren’t damsels in distress. They are saving the day.

Mattel will look to grow the Disney princess and “Frozen” franchises, which generate less than half the revenue they did at their peak, according to analyst estimates. Mattel is betting that it can ...

Nearly a decade after losing the Walt Disney Co.’s princess doll license to rival Hasbro Inc., Mattel is back to making and selling the doll versions of some of Disney’s iconic characters. “This is ...

For some women, newly announced changes in the Barbie doll body type come way late. Ditto for the recent finding that the male characters have three times the lines as the female stars in a spate of ...

Barbie got a major makeover this week when Mattel released the beloved doll in three new more, realistic body types, and with 30 hair colors, 22 eye colors and seven skin tones. One thing Barbie ...