In the age of photoshopping, beauty filters and ring lights, it can be hard to remember that not everyone looks exactly like they do in their Instagram feeds. But just in case the public has forgotten ...

TikTok’s most recent trend is a new take on the classic makeup transformation video. Creators are posting before and after makeover videos where they turn themselves into their idea of a city or ...

The hashtag #calamineprimer has over 3.8 million views, with beauty lovers using calamine lotion as makeup primer — yes, the medicinal skin cream used for rashes and itchy skin conditions. Users like ...

Tiktok has evolved from a hub to learn the latest dance craze and comedy snippets, to hosting a thriving beauty community in the recent last year. With the goal of changing the way we do our makeup, ...

Everyone’s favorite brand recently celebrated a new launch, and yes, it’s a whole mood. In June 2021, e.l.f. Cosmetics dropped its new Big Mood Mascara ($7, e.l.f. Cosmetics), teaming up with rapper ...

JCPenney has replaced its Sephora shops with JCPenney Beauty sections. TikTokers are discovering the retailer as an alternative to beauty stores like Sephora and Ulta. JCPenney introduced the concept ...

Indigenous representation is sorely lacking when it comes to television, movies, and the fashion and beauty industries. In recent years, Indigenous women like Quannah Chasinghorse, who attended this ...

Would you apply lube on your face instead of a primer? Would you apply lube on your face instead of a primer? Social media is a weird place and even more weird are some social media users who can go ...

We may earn commission from links on this page, but we only recommend products we believe in. Pricing and availability are subject to change. TikTokers are filming up close and personal shots of their ...