The World Cup has been a bonanza for beer in the U.S. Bars in Boston reported needing emergency deliveries to keep taps from ...

Forbes contributors publish independent expert analyses and insights. You can find me at the confluence of food, beverage and travel. The World Beer Cup is commonly referred to as the “Olympics of ...

The World Cup has been a bonanza for beer in the U.S. Bars in Boston reported needing emergency deliveries to keep taps from ...

Despite the drama on the pitch, this year's FIFA World Cup fell short of expectations on one key metric: global beer sales.

Lionel Messi and Lamine Yamal won’t be the only ones who need a hydration break during the FIFA World Cup final between Spain and Argentina. Fans in attendance at MetLife Stadium in East Rutherford, ...

As the world prepares for the 2026 FIFA World Cup, beer giants are betting billions that the future of drinking culture may involve less alcohol, not more.

North America is the host of the 2026 FIFA Men's World Cup, with the majority of games taking place in the United States.

At MetLife Stadium, bars and liquor stores, beer sales have surged in New Jersey during 2026 World Cup matches.

While this soccer matchup is likely to be close, when it comes to beer, there’s only one serious contender. Although Spain’s ...

The World Cup has provided a welcome boost to England’s pubs with millions more pints sold. But the industry is ailing and ...

Soccer fans offer a toast with Tsingtao beer to celebrate the World Cup in Qingdao, Shandong province, on June 12. PROVIDED ...

The host country opened two 180-second windows for fans to fuel up, and they’ve barreled right through them.