Future Thinking launches behaviour change model UK — Future Thinking has launched a new approach to quantifying, predicting and explaining a person’s likelihood to change behaviour. The agency’s ...

An example of a behavior change theory that could work in pharmaceutical sales is the Transtheoretical Model also known as the “Stage of Change” model (Prochaska & DiClemente, 1983). The Stage of ...

Behavior change is the job of a leader. All leaders have a model of influence that they use every day to try to get people to change.

Healthcare brands are competing on the margins for success so for marketing professionals, campaigns and interventions need to be targeted to create behaviour.

Read more: To stop domestic violence, we need to change perpetrators' behaviour A key challenge for men’s behaviour change programs is participants’ lack of readiness to change.

Although many attempts to change health behaviour fail, some individuals do show successful behaviour change. This study assessed the role of behavioural intentions, motivations and attitudes to the ...

Health care professionals are unique: Not only do we have to work on our own behavior change, we often have to influence the behavior change of others—our patients. Director of U of U Health’s ...