From Sabrina Carpenter's romantic up-do to Chappell Roan's signature curly red locks, glamorous hair was in full force at the ...

“Now Beyoncé may do the same in the curly sub-segment of hair,” she says. Watch more: Rihanna’s Fenty Is a $4 Billion Business That’s Changing the Cosmetics Industry With 32 Grammys and ...

The latest brands to join the conversation are Cécred by Beyoncé and Fenty Hair by Rihanna. So it only felt right to put my self-proclaimed "expert curly-hair-product-tester" status to work.