The first of many drops between Beyoncé and Levi’s arrived on Monday (Sept. 30). The pair decided to rework some of its ...

Beyoncé is teaming up with Levi's for ... something. The denim brand teased a collaboration with the Houston native on Instagram, sending fans into overdrive trying to figure out what it is.

The most visible part of that change to consumers might be Beyoncé in her Levi’s and all over the place. Levi’s linked with Beyoncé in September for a yearlong marketing blitz that started ...

“We launched our breakthrough campaign with global icon Beyoncé, reaffirming Levi's place at the center of culture, which is driving demand across our business, especially in women’s.” ...

In September, Beyoncé’s Instagram post featuring images from her Levi’s campaign amassed $1.3 million in media impact value, according to LaunchMetrics. Over a period of 48 hours, the ...

Peak Design and Tommy Hilfiger Were Swept Into the Luigi Mangione Manhunt Levi's Chief Digital Officer on the Beyoncé Effect and 'Rewiring' a 171-year-old Brand It started with layoffs, led to the ...