As more companies use virtual technology for cosmetics testing, Perfect Corp. created YouCam Tutorial, which helps brands create step-by-step beauty tutorials to educate consumers on makeup ...

With a 200% increase in viewership for YouCam Makeup’s in-app livestream beauty tutorials, the brand expands virtual in-app offerings to meet demand during social distancing. NEW YORK--(BUSINESS WIRE) ...

There are cream blushes now available in various formats, ranging from travel-friendly sticks to dome shapes that glide ...

Adding a touch of color to your cheeks can give that rosy, lit-from-within glow, but learning how to apply blush doesn't always come easily. If your previous attempts at applying blush have turned out ...

Baby doll blush is the fresh, fun make-up trend that brings out your inner doll with a sweet pop of colour on the cheeks. Picture porcelain dolls with perfectly flushed, rosy cheeks – that’s the vibe ...

Kylie Jenner posted a makeup tutorial featuring her daughter, Stormi, 7, on TikTok on Sunday, Sept. 14, referring to her by ...

Once the initial excitement of planning a wedding wears off, most brides are faced with a tough reality: the wedding they've seen all over Pinterest may be out of their budget. But with some ...

Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a ...

Neutral palettes will forever be a season staple, but with temperatures high, why not illuminate your eyes more than usual? Substitute your routine palette for a cheeky favorite and double your ...