Marketing Dive

CTV closes in on linear for consumer ad attention, report finds

U.S. viewer attention to connected TV (CTV) ads grew to 51.5% during the first quarter of this year, up from 49.2% during the previous quarter, according to a new report from DoubleVerify and TVision ...
Business Wire

At Least Four-in-Ten Campaigns Will Run on CTV in the Next Two Years, According to OpenX and ExchangeWire Research

PASADENA, Calif.--(BUSINESS WIRE)--As the programmatic ecosystem prepares for the deprecation of the third-party cookie, the proportion of campaigns run via CTV across Europe is set to increase ...
The Drum

Why audio may be the missing piece in CTV strategy

CTV budgets are rising fast. Expectations are rising with them. But more impressions do not automatically translate into better performance. In a fragmented attention economy, repetition without ...
TV Technology

Survey: 70% of CTV Advertisers Plan to Boost Spending in 2026

NEW YORK—A new survey indicates that CTV advertisers are bullish on the medium in 2026, with seven in 10 CTV advertisers (70%) telling researchers that they expect to increase their CTV spending this ...
Advanced Television

Survey: 70% CTV advertisers to increase spending by 17% in 2026

Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, ...