WICHITA, Kan. (KWCH) - The Wichita State and Friends University cheer teams are preparing for the National Cheerleaders Association College Nationals in Daytona Beach, Fla. next week where the ...

You might see cheerleaders dragging a mat on to the gym floor this winter while cheering on the basketball team. It's part of a new rule to protect cheerleaders from serious harm. Studies show ...

On the sidelines of a BYU Cheer practice, while athletes flip, stunt, and prepare for timeouts for games, one person rarely ...

CHICAGO — Cheerleading isn't just jumping and waving pompoms — it has become as athletic and potentially as dangerous as a sport and should be designated one to improve safety, the nation's leading ...

Before cheer was recognized as a competitive sport and entertainment in its own right, entrepreneur Jeff Webb helped transform the activity into a multi-billion dollar business. After injury ...

Jeff Webb, founder of Varsity Spirit, died at 76 after a reported pickleball fall, marking the loss of a leading figure in ...