TAMPA (BLOOM) – The term “Choose Your Hard” is gaining a lot of traction on social media right now. It’s the idea that communicating is hard and not communicating is hard, so choose your hard.

Communication has become increasingly challenging. There’s so much coming at us that it’s hard to sort through and make sense of it all. And ideas are increasingly complex, so it can be hard to get ...

Lead generation has changed; relying on just one channel like emails or phone calls isn’t enough anymore. Today’s buyers use multiple platforms to communicate, like email, LinkedIn, phone calls and ...