Beyond the click: The brand-building and audience metrics that matter more than CTR

From the earliest days of digital marketing, click-through rates have been the default measure of success. CTRs provide a ...
Search Engine Roundtable

More Studies Show AI Overviews Harm Google Click Through Rates

In February, we covered how Google's AI Overviews really hurt the click-through rate of the search results and paid ads. Well, several more recent studies have come out that back up this data. Danny ...
TechNewsWorld

Google AI Overviews Hurting Click-Through Rates: Studies

Two studies released last week indicate that Google’s AI Overviews are having a negative impact on click-through rates from online searches, which could ultimately reduce traffic to original sources ...
Search Engine Roundtable

Rare Google Ads Reporting Bug Led To Over Reported Click-Through Rates

Google has confirmed a "rare" bug with Google Ads reporting where it can lead to over-reporting click-through rate percentages. Brad Geddes posted about the issue on LinkedIn, and Ginny Marvin, the ...