The applications may seem innocuous when they suggest new programs for you to watch, but content personalization/recommendation engines are truly powerful platforms ...

Most marketers push one-to-many personalization strategies when what they really want is one-to-one personalization. For a digital marketer, there’s only one thing more frustrating than delivering the ...

Content personalization has been a hot topic ever since the emergence of niche cable networks and the VCR in the 1980s allowed consumers to access content geared to their particular interests and ...

Personalization is all about cutting down the noise and delivering exactly what your customer or client needs to hear. It’s a way to make a deeper and more meaningful connection with the people you’re ...

Are customers finding relevant content when they search for your business? Personalized content can help improve your customer's experience. Creating meaningful experiences through personalized ...

“Taxonomy is probably the most commonly overlooked element of a personalization strategy,” said Lindy Roux, VP and managing director of Tendo Communications. Organizations have been turning to ...

Remember when everyone said AI would revolutionize the content business, saving pharma companies millions while generating exquisitely personalized messages that would improve people’s lives? Yeah, us ...

A little more than three years after the company was first announced, personalization startup Gravity is doing a big launch today, opening up its suite of APIs so that they’re available to any ...

As organizations increasingly shift toward personalized marketing strategies, ensuring that your content operations are well-planned and executed is essential. Without a solid foundation in place, you ...

Many scientific studies highlight the link between hearing or seeing our own name and the ways that causes our brain to react as a result. Dubbed the "cocktail party effect" by psychologists, ...

Most B2B marketers are tailoring content to specific audiences to some degree, but much of that personalization is done manually, according to recent research from Seismic and Demand Metric. The ...

Pharma personalization is about leveraging approved data, content modules, channel signals and consent to shape what a healthcare professional and/or patient audience is going to get next. It is not ...