Fostering positive customer journey experiences takes effort and planning. Here’s a roadmap for getting to your customer journey orchestration destination. These days marketers know they have to give ...

In the landscape of user-centered design, customer journey maps are indispensable tools. First appearing in the mid-1980s, they outline the journey of customers and users as they engage with products ...

Just how important is it that businesses understand how customers interact with or feel about them, or be able to identify the "moments that matter" in customer interactions? Well, without that ...

Optimizing the customer journey is crucial to the success of digital marketing strategies. Companies must adopt a data-driven ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The moment a new customer signs the dotted line committing to a business-to-business product ...

The digital customer journey starts from the moment they discover you and continues through to the final sale and follow-up messaging. The journey isn’t over once a prospect becomes a customer either; ...

Dhubaib, head of AI and data science at Further, to explore how enterprises are using AI, data, and automation to unify customer experiences and remove friction across the life cycle.

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey, specifically for companies that provide software as a service (SaaS) that market to other ...

CAMPBELL, Calif.--(BUSINESS WIRE)--8x8, Inc. (NASDAQ: EGHT), a leading integrated cloud contact center and unified communications platform provider, today announced the availability of 8x8 Engage, an ...

Understanding how your users engage with your brand is vital to delivering a great customer experience. This is why you shouldn’t overlook the customer journey. It allows you to shape your website’s ...

Complex construction projects can often leave clients feeling unheard and undervalued. In fact, it has been reported that 83% of customers will switch companies due to a poor customer experience. This ...