As long as there are fish to be found, there will be people of all ages trying to get them on a hook. A combination of art, science, and animal psychology has gone into creating lures that will appeal ...

Fishermen are always looking for a leg up. From a slew of new fishing apps to 'fish call' speakers, amateur and professional anglers alike seem to spend as much time searching for the next great ...

My girlfriend -- who hadn't fished seriously until she met me -- recently asked me, "How do you know which lure to choose when you're fishing?" It was a good question. I've been fishing so long, I ...

The Lure Love Podcast has crunched the numbers in its database and determined that jigs, by far, have caught the most record fish of any lure type among the nearly 20,000 records it has on file. The ...

It would be easy to assume that with such a variety of species swimming in the bays and inshore waters of the U.S. you’d need a book to cover the best saltwater lures. That couldn’t be more untrue.

Freshwater anglers have lots of topwater options. In the bass game especially, those looking for surface eruptions can dip into practically any lure genre and find the perfect bait to call up a hog.

That’s how it usually starts. The next thing you know, somebody hands you a box of lures and says, “Let’s build a trolling spread with these.” Now the hard work really begins: Choosing which lures to ...

A sentimental favorite, this lure just flat-out catches fish and is ideal for the tributary streams white bass run into in the spring to spawn. Selecting lures for white bass—also known as sand bass, ...

One of the interesting things in talking with many of these makers—aside from the competitive nature of the business—is that there is a good deal of sharing of ...

Catching bass on lures is potentially one of the most exciting styles of angling the UK has to offer, made even better when you're armed with the best lures. Arriving at the sea on a summer dawn ...