More than half of market researchers now use synthetic data to broaden scope and accelerate insights, reserving live panels ...

Collecting your own data and asking your own questions is incredibly helpful in the marketing research field. You can gain better understanding of the market and your customers than if you were just ...

A slew of innovations in data management tooling, data infrastructure and artificial intelligence dotted the landscape at AWS re:Invent 2024. Siemens Digital Industries Software, in particular, has ...