As artificial intelligence (AI) permeates nearly every sector, the rental market has become one of its newest frontiers. AI-driven algorithms can streamline processes like property pricing, tenant ...

Companies are increasingly using pricing algorithms and other AI systems to develop and improve their ability to promptly respond to market conditions, innovate product offerings, and set prices.

AI offers great benefits to retailers, but using personal data to set individualized prices, called surveillance pricing, faces growing regulatory backlash.